Our client Funky Nut wanted to dedicate a whole month to a particular flavour of their peanut butter, Honey & Sea Salt. Following a brief, I created a months worth of content ready for the client to approve. I made sure that the content was relatable to the flavour, that it stuck to the brand's guidelines and that it would be captivating to the target audience. This client in particular is already established, has a high following and a great online presence with high-quality content on all of their social channels and their website. It was a challenge as a beginner to take on but I was extremely excited to have been given the opportunity and the trust from the client to work on this myself.
Using Adobe Photoshop and Illustrator, I was able to create a selection of content that worked together and that clearly fit the given criteria. The colours used were previously assigned to the flavour so I made sure to use this in the image. I then matched it with complementary colours to bring the final design together and add an element of texture.
I'm extremely proud that a lot of the content currently on the Funky Nut Social Channels and their website was created by myself.
This content will be published onto the clients social channels, onto their website and used in email campaigns throughout February 2021 as a Flavour Campaign.
